Results

From invisible to first in the answer

One electrician, six months, and the full picture: where they started, what we actually built, what changed, and what they said about it afterwards.

To replaceThis entire case study is placeholder content. Every figure, percentage and quote below is invented to show the layout. Before this page goes live it needs the electrician's real signed-off numbers, their name and business name, a photo, and the filmed testimonial in place of the video block at the bottom.

Client photoVan, team or on-site shot — to be supplied

The client

[Business name] — Electrician, [Town]

A [X]-person electrical firm doing domestic rewires, consumer unit upgrades and EV charger installs across [area]. Good at the work, well reviewed by the customers they had, and completely invisible to anyone who asked an AI assistant for a recommendation.

Trade: Electrician
Team size: [X] people
Engagement: 6 months

Before

Where they were starting from

Nothing here is unusual. This is roughly where most good trade businesses are sitting right now.

AI visibilityNot named

Asking ChatGPT, Perplexity or Gemini for an electrician in their town returned three competitors and no mention of them at all.

Missed calls~XX / week

Calls came in while they were on the tools. Most went to voicemail, and most of those never rang back.

Quote follow-upNone

Quotes went out and then nothing happened. No chase, no answer either way, no idea why jobs were lost.

WebsiteX years old

Slow on mobile, no schema, no FAQ structure — invisible to answer engines and hard work for Google.

The build

What we actually did

Rebuilt the website, AEO-ready

A 10-page mobile-first build with JSON-LD schema, question-led FAQ pages and an llms.txt file. Domain moved into their name.

Fixed the citation trail

Consistent business data across directories and review platforms, plus the Google Business Profile properly managed for the first time.

Answered every call

AI voice agent picking up within three rings, 24/7, qualifying the job and booking it straight into the calendar.

Chased every quote

A human appointment setter working the 48h / 5d / 10d / 20d / 30d cadence until each quote got a yes or a no.

The result

Six months later

All figures below are placeholders pending the client's sign-off on the real numbers.

1st

Named first in AI answers

Was: not mentioned

+XX%

More quoted jobs per month

Months 1–6 vs prior 6

XX%

Of missed calls now booked

Was: voicemail

£XX,XXX

Added revenue in 6 months

Client-reported

In their words

What the client said

Filmed testimonialVideo to be recorded and embedded here

“I didn't even know people were asking ChatGPT for an electrician. Now I'm the one it tells them to call — and I'm not losing the jobs I quote for any more.”

[Client name][Business name] · [Town]Placeholder quote — to be replaced with the real signed-off testimonial.

Want to know where you'd be starting from?

Get your free AEO audit

Your area might still be free

We take one client per trade, per area. If your postcode isn't taken yet, the free AEO audit is the fastest way to find out what we'd be working with.

Get my free AEO audit See pricing