Every price we charge, published
No “book a call for a bespoke quote”. You scope a fee proposal before you send it, and you'd think twice about a client who wouldn't discuss a budget. Same principle, applied to us — and the guarantees are in writing too.
Start with the website
It's the foundation everything else sits on, and it's a one-off. You can buy it and stop there — there's no monthly commitment attached to it at all. And if the site you have is sound, there's no website fee.
The Website
One discipline and one core set of services — most architectural, structural and interior design practices. Up to ten pages.
Several disciplines or sectors needing their own pages — MEP consultancies, multi-service firms and contractors. Up to fourteen pages.
Fixed price, not an estimate · one-off · 50% deposit, 50% on launch
No monthly commitment- Mobile-first site built around your projects, not just to look tidy
- Up to four project case studies, drafted by us from a twenty-minute call each and approved by you
- Structured data for services, sectors and credentials, and question-led page structure, in the build
- Domain registered in your name; hosting and SSL for the first year
- A launch date in writing, backed by the guarantee
- Already have a sound site? Send the URL — if it stands up, there's no website fee
Then pick one package on top
Each tier includes everything in the one below it. Every tier includes content, because nothing moves without it. Start where the work you want needs you to, and move up or down as the project pipeline changes.
Premium
+ website fee · 3 month minimum
Established practices that want more of the work compounding each month, with the extras that make the site easier to keep current
Everything in Standard, plus:
- A second content piece each month — a case study and a question-led page
- Residential: Google Ads management, with the spend paid by you direct to Google
- National: mention outreach every month rather than every quarter
- Half-yearly review of the whole site against the day-one baseline
Included extras
- Credentials Audit — every accreditation and membership you hold, checked against what the site actually shows
- The Ask Script — how to ask a finished project's client for a review and a partner credit, in your words
Standard
+ website fee · 3 month minimum
Or £7,140 for the year, paid up front, with the Practice site included
Firms that want the work aimed at the people who actually commission projects, with a call each month to steer it
Everything in Basic, plus:
- Your track — residential or national — with the work that suits it (see below)
- Small site changes within the month: copy, credentials, team, projects
- Monthly strategy call
- Residential: Google Business Profile posts, a reviews approach, local-intent pages
- National: mention outreach each quarter — partner credits, LinkedIn tags, one trade-press pitch
Included extras
- The Rule-Out Checklist — the ten things a referral's contact checks before calling, scored on your site
Basic
+ website fee · 3 month minimum
Practices and consultancies that need to be findable — in search and in AI-assisted search — and want that measured honestly
- Technical baseline measured in month one and again at month three
- Structured data kept current — services, sectors, credentials
- Business details consistent across the trade bodies and sources for your discipline
- Google Business Profile set up or repaired, where local intent exists
- One case study or question-led page a month, drafted from a call — when there's a real question to answer
- Monthly report on Search Console totals, with sampled AI-assistant visibility
- Quarterly review with a written plan
Two tracks, because the levers aren't the same
A studio taking homeowner work has local search intent to capture. A consultancy tendering nationally has almost none — and the published evidence says what moves AI visibility for it is other people mentioning it. Basic is the same for everyone; Standard and Premium follow your track.
Residential-facing practices
Architects, structural engineers and interior designers taking homeowner and small-developer work within a region
On Standard
- Google Business Profile kept current, with a reviews approach that fits a practice
- Local-intent pages for the work and the area you actually want
Added on Premium
- Google Ads management — search campaigns around the project types you want more of, spend paid direct to Google
National consultancies
MEP, structural, civil and specialist consultancies selling to developers, contractors, architects and estates teams
On Standard
- Mention outreach each quarter — partner credits, LinkedIn tags, one trade-press pitch
- No Google Business Profile emphasis and no ads, because the intent isn't there
Added on Premium
- Mention outreach every month, with a trade-press pitch each quarter
Five things we put in writing
Nobody controls what Google ranks or what an assistant says, so none of these promises either. Each one is something we do control, and can be held to.
Month one, or it's free
Every package item scheduled for the first thirty days is live within thirty days of us receiving access, or the first month's package fee is refunded.
A launch date in writing
The website goes live within twenty-eight days of your content sign-off, or the balance due on launch is waived.
An honest no
If the free audit shows you're already described well, we say so and stop. There is no pitch when the answer is that you don't need us.
Leave with everything
After the three-month minimum, a month's notice. Domain, site, reports and research are yours whenever you go.
Numbers you can check
Reports quote Search Console totals, never a sum of query rows. Anything that can't be measured is marked as such rather than estimated.
3 practices a quarter
TradeGrowth is one person doing the work rather than a team selling it, so we take on three new practices a quarter. When a quarter is full, the audit still runs and you're offered the next start date.
VAT
Prices are not subject to VAT. TradeGrowth Marketing is not VAT registered.
Paying for the website
Half on deposit, half on launch. The monthly package is billed monthly in advance from the month the site goes live — or from month one if you already have a sound site.
Hosting after year one
Domain renewal, hosting and SSL from year two are passed on at cost and itemised — typically under £100 a year. Or move the site anywhere; it's yours.
Ad spend
Paid by you directly to Google. We never take a cut of it or route it through us.
The full feature comparison
Everything in all four tiers, side by side. The Website is a one-off build; Basic, Standard and Premium are monthly packages that sit on top of it.
| The Website£1,200 or £1,500 | Premium£895 / mo | Standard£595 / mo | Basic£395 / mo | |
|---|---|---|---|---|
| The website | ||||
| Mobile-first site — up to 10 pages (practice) or 14 (multi-sector) | Included | Not included | Not included | Not included |
| Structured data and question-led page structure | Included | Maintained | Maintained | Maintained |
| Domain registered in your name | Included | Not included | Not included | Not included |
| Hosting + SSL, first year | Included | Not included | Not included | Not included |
| Launch date in writing | Included | Not included | Not included | Not included |
| Content, drafted from a call with you | ||||
| Project case studies | Up to 4 | 2 / month | 1 / month | 1 / month |
| Question-led pages, where a real question exists | Not included | Within the 2 | Within the 1 | Within the 1 |
| Small site changes within the month | Not included | Included | Included | Not included |
| Get found | ||||
| Technical baseline, measured month one and month three | Not included | Included | Included | Included |
| Business details consistent across trade bodies | Not included | Included | Included | Included |
| Google Business Profile, where local intent exists | Not included | Included | Included | Included |
| Monthly report on Search Console totals + sampled AI visibility | Not included | Included | Included | Included |
| Review with a written plan | Not included | Quarterly + half-yearly site review | Quarterly | Quarterly |
| Monthly strategy call | Not included | Included | Included | Not included |
| Get chosen — by track | ||||
| Residential: GBP posts, reviews approach, local-intent pages | Not included | Included | Included | Not included |
| Residential: Google Ads management (spend paid direct) | Not included | Included | Not included | Not included |
| National: mention outreach — partner credits, LinkedIn tags, trade press | Not included | Monthly | Quarterly | Not included |
| Included extras | ||||
| The Rule-Out Checklist — what a referral's contact checks, scored on your site | Not included | Included | Included | Not included |
| Credentials Audit — accreditations held versus shown | Not included | Included | Not included | Not included |
| The Ask Script — reviews and partner credits, in your words | Not included | Included | Not included | Not included |
| Not on the price list | ||||
| Enquiry management & follow-up | In pilot | Not yet sold | Not yet sold | Not yet sold |
| Social posting, video, SMS campaigns | Not included | Not included | Not included | Not included |
| The commercials | ||||
| Price | £1,200 or £1,500 | £895 / mo + website | £595 / mo + website | £395 / mo + website |
| Annual option, paid up front | Not included | Not included | £7,140 · Practice site (£1,200) included | Not included |
| Minimum term | None | 3 months | 3 months | 3 months |
| Payment | 50% deposit, 50% on launch | Monthly in advance | Monthly in advance | Monthly in advance |
| VAT | Not charged | Not charged | Not charged | Not charged |
What sits outside the monthly fee
The fee covers the scope listed above for your tier and track — there is no separate setup fee. Domain renewal from year two, ad spend, pages beyond those in the build, photography and video are itemised and agreed before anything is started.
Full scope and costsThe awkward questions, answered
Because hiding them wastes everybody's time. You scope a fee proposal before you send it, and you would think twice about a client who wouldn't discuss a budget. Every price we charge is on this page, and so is what sits outside it.
Still weighing it up?
Get the free AI-search audit first. It costs nothing, it shows how your practice is described in AI answers today, and if you're already in good shape it says so — that's the third guarantee.