Everyone helps you get leads. We help you win the jobs.
TradeGrowth Marketing exists because the gap between a lead and a booked job is where most trade businesses quietly lose money — and almost nobody in this industry is being paid to close it.
Why we started
Talk to enough trades and the same story comes back. They've paid an agency for a website. Maybe they've paid for ads. The leads come in, a report arrives at the end of the month with an encouraging number on it — and the diary still isn't full.
The reason is almost never the marketing. It's that a lead lands at 4pm on a Tuesday while you're in a loft, goes to voicemail, and by the time you call back at seven the customer has booked someone who picked up. Or the quote goes out and nobody ever chases it, so a job you were 80% likely to win quietly evaporates.
No agency was being paid to fix that half of the problem. They were being paid for leads, so they optimised for leads — and the hardest, most valuable part of the process was left entirely to the person who was already doing a full day on the tools.
Then the second thing happened. Homeowners started asking ChatGPT and Google's AI Overviews who to hire, and getting back three names instead of ten links. An entire channel opened up that almost no trades business in the UK is set up for, while the agencies serving them are still selling page-one rankings.
So we built the thing that handles both: get named by the AI, then actually answer the phone and chase the quote. That's the AI Trades Engine, and it's the whole business.
To make good UK trade businesses the ones both Google and the AI recommend — and then to make sure the work actually gets booked.
Four things we won't compromise on
Transparent by default
Every price is published on this website. Ad spend goes straight from you to Google and Meta so we can't skim it. Reports show what happened, including the months where the answer is "not much yet".
Judged on jobs, not leads
A lead is not a result. Anyone can buy you clicks and send a screenshot of them. We measure whether the phone got answered, whether the quote got chased and whether the job got booked.
Built for trades only
We don't also do dentists, gyms and estate agents. Specialising is the only reason we can build things like EICR generation and a referral network that actually works.
Skin in the game
The double-your-money guarantee means if it doesn't work, we keep working for free until it does. That's only possible because we're selective about who we take on.
One client per trade, per area
If we work with an electrician in your town, we will not take on another one. Not for more money, not for a bigger budget, not next quarter.
It costs us revenue and it's the single best decision we've made. It means our incentives point the same way as yours, it means the referral network can exist at all, and it means we can look you in the eye about the guarantee.
The practical consequence: areas run out. If your postcode is still free, it won't necessarily stay that way.
Double your money — or we work for free
If the work we do doesn't return at least double what you've paid us, we keep working at no charge until it does.
It isn't a gimmick and it isn't buried in small print. It's what happens when you only take on clients you're confident you can get a result for — which is exactly what the one-per-area rule forces us to do.
If we don't think we can do that for your business, we'll tell you on the first call rather than take your money.
Trades we serve
Trade not on the list? Ask anyway — if we can get a result for you we'll say so, and if we can't we'll say that instead.
Common questions
Yes. Electricians, plumbers, gas engineers, roofers, builders, joiners, plasterers, landscapers, fitters and decorators. Specialising is the only way we can build things like trade-specific compliance records and a referral network that actually makes sense.
Find out if the AI is recommending you
Get a free AEO audit: we'll scan how ChatGPT, Perplexity, Gemini and Google AI Overviews answer when someone asks for your trade in your area — and send you the report.